In an approach that makes much more sense than that of Microsoft (remember that story a few days ago?), starting today Yahoo will be aiming at the google audience, fighting "google with google", the NYTimes says.

Making search pages more ad "light" and by integrating keyword targeted content to pages, Yahoo plans to attract all that people that seem to prefer Google for simple search rather than going through the more bulky Yahoo... another nice read today.

Speaking of which, those text targeted ads seem to be the rule nowadays, you have probably noticed the text ads running as banners around TechSpot. Indeed those are nothing but Google syndicated ads, as they try to compete with Overture feeds... we certainly wouldn't mind a few clicks from our beloved visitors .