Yahoo to drop Google results

By on January 7, 2004, 1:33 PM
Yahoo is plotting to recapture the hearts and mice of Web users with a three-pronged assault on Google's dominance, Tuesday's Wall Street Journal reported.

Yahoo is expected to dump Google as the primary search technology on its site within a few months, a move that could come around the time Google is preparing a long-awaited initial stock offering. Some marketing firms, which help advertisers manage their online campaigns for search-related ads, say they have been told Yahoo will switch from Google to its own technology as early as the first quarter.

Read more: [URL=http://story.news.yahoo.com/news?tmpl=story&cid=808&ncid=808&e=3&u=/dowjones/20040106/bs_dowjones/200401060157000411]Yahoo News[/URL].

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