He and his team are touting their new product as true "three dimensional" audio, which can give the impression of, for example, a horse galloping through the center aisle of a movie theater, or pinpoint a noise so that it sounds exactly like a person shouting from outside theater walls. The best existing surround sound speakers can approximate this only for a small "sweet spot," perhaps a few feet wide, while the Iosono system would create the same realistic illusion for everyone in the room.
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