New technology tracks in-game ads

By Derek Sooman on August 26, 2004, 1:26 PM
In-game advertising and tracking of its effectiveness remains a pretty primitive area, but Nielsen Entertainment Media announced in April that it was working with Activision to create an advert tracking technology for use within games, which would monitor how many in-game advertisements a user encounters and when. Non-audible code would be inserted into the game that would be picked up by a special device. Nielson is currently in talks with game studios about including the technology in some of their latest games.




User Comments: 7

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SNGX1275 said:
Great now you can buy male enhancement products and stuff related to "#247+-Online Doctorz!up to 70% of the best pain killers out! _Soma_vioxx_viagraaa_Fioriceet-Phentremineand other popular meds.(valium_XXanax_Cialis~" while you frag someone.
Phantasm66 said:
"MULTIKILL!""YOU HAVE TAKEN THE LEAD!""CLICK HERE TO WIN A MILLION."
TS | Thomas said:
Great, one of the last ad-free entertainment options looks set to succumb. So now we have to pay to view adware ;)
Phantasm66 said:
What a load of rubbish this is, I hope this never happens or instantly gets laughed at.........Please don't tell me we are finally gonna get rid of spam, just so we start getting annoying things happening in games, DVDs, etc....??!?!There was another story we covered a while ago that was about Blu Ray disks being able to download more media via broadband and change and adapt - surely someone is going to try to use that to sell us genital extensions and to meet virgins in your area... !>!>!
Unregistered said:
WTH??? Don't they know what percentage of people use headphones while playing games? I dont, but I'm betting its big.-- 87.6% of statistics are made up on the spot. The rest are made up in advance. --
Unregistered said:
This is one of the best things i've heard in a long time.You ARE aware that there is product placement in all your favorite movies? you probably dont even realise it.now instead of "painkillers" in Max Payne, we'll have "Panado" or some such, is that really SO bad that you won't buy the game.Oh and becuase of the product placement the games will be cheaper.Have you even thought about this before you pasted your reply?
Unregistered said:
[quote][i]Originally posted by Unregistered [/i]Oh and becuase of the product placement the games will be cheaper.[/quote] This statement is a complete fallacy. Games will [i]not[/i] be cheaper due to product placement. When movies started showing adverts did the ticket or concession prices go down? No. In fact the theaters still complin about how the concessions are the only thing that keeps a theater alive. Video game manufacturers will most likely say the same thing. "[i]Lower[/i] the price? Now that we have advertising in the games we don't have to [i]raise[/i] the price on you like, um, we were about to do. Yeah, that's right."
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