Microsoft enters comparison shopping market

By Derek Sooman on
Microsoft will announce the launch of, a new service which will provide a means for users to "discover a world of products that work with Windows". This is a nice way of saying that it is nothing more special than a comparison shopping tool, which will help users to find information about virtually any software or hardware that works with recent versions of Microsoft Windows.

First impressions are that product descriptions are rather simple and lack the marketing language that might be expected. Microsoft have said that the company does not aim to compete in the comparison shopping market, a segment which traditionally has been covered by firms such as, Bizrate, Yahoo Shopping and MySimon.

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