Apple Computer Inc. has opened 84 stores nationwide since 2001. Dell Inc. has its own kiosks, but neither depends much on other retailers to sell product -- at least not to the extent that Sony, Panasonic Consumer Electronics Co. or Samsung Electronics America Inc. do.
On its present form however, Sony's move doesn't seem to be as bold, it would take much more effort and money to get them going in the bigger retail market. Just like in Apple's stores, Sony is buying the chance of showing off its newer products and teach the consumer as they try to establish as a lifestyle brand.
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