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Microsoft and Intel in multimillion dollar ad campaign

By Derek Sooman

On November 4, 2004, 10:15 PM

Microsoft and Intel have announced their intention to launch a multimillion dollar ad campaign designed to highlight their joint focus on the digital entertainment market. The campaign will be called "Digital Joy" and will focus on Windows XP Media Center Edition 2005 and Intel's Pentium 4 processors with HyperThreading technology.

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