America Online is set to launch AOL Video to the public in the coming weeks, which is a free, ad-supported video service. The service will debut Netscape Video, an on-demand video entertainment service, and should launch by the end of the year. Features will include on-demand video entertainment, with advertising spots similar to those on broadcast television. Some clips will be restricted to AOL members only, but a lot of content is accessible to non-members.
The move is seen by many as an attempt on AOL's part to evolve from its roots as a dial-up Internet access provider, and should help to diversify its business and seize on a burgeoning sector of online advertising. Currently, TV-like commercials only make up a small portion on online advertising, however this may change radically in the future when big companies like pharmaceuticals giant Pfizer get more interested and start getting their wallets out.
Downloads and Drivers
From the Forums
Subscribe to TechSpot
Get free exclusive content, learn about new features and breaking tech news.