AOL to launch AOL Video

By Derek Sooman on November 22, 2004, 10:54 AM
"This is a tipping-point year, in terms of the interest of advertisers starting to move traditional budgets online, and video is an important piece of that." - Mark McLaughlin, an ad sales director for Yahoo's broadband strategy.

America Online is set to launch AOL Video to the public in the coming weeks, which is a free, ad-supported video service. The service will debut Netscape Video, an on-demand video entertainment service, and should launch by the end of the year. Features will include on-demand video entertainment, with advertising spots similar to those on broadcast television. Some clips will be restricted to AOL members only, but a lot of content is accessible to non-members.

The move is seen by many as an attempt on AOL's part to evolve from its roots as a dial-up Internet access provider, and should help to diversify its business and seize on a burgeoning sector of online advertising. Currently, TV-like commercials only make up a small portion on online advertising, however this may change radically in the future when big companies like pharmaceuticals giant Pfizer get more interested and start getting their wallets out.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.