"This is potentially the first serious challenge that the iPod is going to face. What these devices are going to be able to do is attack iPod where it's weak." - Phil Leigh, president of Tampa, Florida-based Inside Digital Media.
Clever use of marketing will be paramount in winning customers over to paying a monthly fee for music, like they might do for cable television programming, rather than buying music in the way they are used to. But the business model is becoming a realistic one, and it could soon take off with the proper backing.