Gaming press SPOnG said hacks attended a marketing briefing in Soho, where consumers were pitched different marketing campaigns for the machine, which is due to launch in time for Christmas. Slogans apparently mooted include 'Xbox 360: Amplify Yourself!' and 'Xbox Live: Menage a Billions'. Fantastic.
This name is already bounding about, for example in discussions about whether Tombraider will be coming to the console.