Microsoft challenges BlackBerry with Magneto

By Derek Sooman on April 11, 2005, 6:06 PM
There will be a forthcoming upgrade to the Windows Mobile operating system, codenamed Magneto. This new technology will feature a push email application designed to rival the widely installed BlackBerry server software from Research in Motion.

"Microsoft aims to kill BlackBerry," an insider told CRN. "Every corporate type has a BlackBerry, and they all have Outlook. What is the cost going to be to RIM Server when Exchange Service Pack and Magneto come out and they're not priced? Microsoft is giving it away for free."

Magneto will attempt to deal with some of the more concerning shortcomings with Windows Mobile in terms of friendliness to the end user - there will be a new user interface, and better support for higher resolutions. There will also be improved video support via Windows Media 10, better keyboard support, enhanced Word and Excel with charts, a mobile chat application called Pocket MSN.

User Comments: 2

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smtkr said:
In other news, Palm counters by announcing Wolverine and Handspring counters by announcing Sentinal.
Race said:
With the Blackberry limited to one application (email), this is a major push by Microsoft to cut in to Research In Motion's market share. By offering the scalability that the Blackberry currently can't, and to do it for free, I should say that it's more than a major's guerilla warfare.This should be interesting to follow for a couple of reasons: (1)RIM is not going to sit by and watch this happen, as they already are planning their own new application developer system. and (2) In the words of Jim Kramer on CNBC "They don't call it the Crackberry for nothing". Most Blackberry users are totally addicted to them, so this is a big challenge for Microsoft......and it apparently calls for extreme measures.
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