The move marks a significant shift for Google, which along with Yahoo Inc. has helped to popularize the so-called pay-per-click advertising model online. In that model, advertisers bid in keywords that trigger sponsored links and pay when a consumer clicks on the links.
Google, instead, now will offer ads sold in the more traditional CPM model, where advertisers pay based on every thousand impressions of an online ad. But to keep the ads relevant, Google plans to make the CPM ads compete for placement on a site with its click-based ads.
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