Apple US are to offer discounts to people buying iPods if they bring in their old model for recycling. In a possible reaction to criticism from environmentalists about a poor recycling policy, the company is to offer ten per cent off new iPods to customers who bring their used iPods into any one of 100 Apple stores.
Robin Schneider, vice chair of the Computer TakeBack campaign, welcomed the change but said: "The Computer TakeBack Campaign is glad that Apple is finally listening to us and to their American consumers and taking responsibility for some of their iWaste. Now, Apple needs to agree to take back its whole range of products and to offer free and convenient takeback to consumers that don't live near Apple stores."
Currently, there is no news about an extension of the program into Europe.