Apple offers discount to customers who will help recycle iPods

By Derek Sooman on June 6, 2005, 1:12 PM
Apple US are to offer discounts to people buying iPods if they bring in their old model for recycling. In a possible reaction to criticism from environmentalists about a poor recycling policy, the company is to offer ten per cent off new iPods to customers who bring their used iPods into any one of 100 Apple stores.

Robin Schneider, vice chair of the Computer TakeBack campaign, welcomed the change but said: "The Computer TakeBack Campaign is glad that Apple is finally listening to us and to their American consumers and taking responsibility for some of their iWaste. Now, Apple needs to agree to take back its whole range of products and to offer free and convenient takeback to consumers that don't live near Apple stores."

Currently, there is no news about an extension of the program into Europe.

User Comments: 1

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nic said:
Sounds more like a ploy to sell more new iPods by removing old iPods from the secondhand market. No doubt the recent news that Apple's warehouse is overstocked on iPods is the reason for this. They can keep the current prices higher on the current models for longer if they reduce the number of older iPods available on the secondhand market. These guys know what they're doing. Smart!?
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