In Europe and North America the iPod is king, but it seems that in Japan Sonyís new line up of MP3 players is giving Apple a run for its money. And although Apple is still the top vendor of hard drive players to the gadget loving masses in Japan, there is a swing towards Sony products in progress.
Might this trend spread to Europe, America and the UK? Could Sony seriously challenge Apple with a new player that blows iPod away? Maybe not right now, but in the future is it certainly possible.
"There is no question that Sony has the potential of being much more competitive," said Tim Bajarin, an analyst at Creative Strategies, a U S based research firm. "It could emerge as a more formidable rival to Apple over the next three years."