Independent consulting company Ovum said the 3G promotion was representative of other European operator deals, adding that take-up had been relatively slow. Orange had about 92,000 3G customers in the UK at the end of June.
However, Ovum analyst Carrie Pawsey added: "By signing up for the discounted broadband service, Orange/Wanadoo not only gets a new broadband customer but also locks in the mobile customer too. Thus, this offer acts as a mobile retention strategy as well as appealing to new broadband customers."
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