After the success of the Centrino platform, Intel wants to make sure that their next-gen release will receive the same attention, and hopefully the same success. Dubbed Napa, it will be receiving $300 Million
for promotions. This is roughly the same that Intel put into pushing Centrino as well, and since Napa is largely based off Centrino, it's assumed that the same punch will deliver better results, especially with its attractive dual-core CPU and 9x5 mobile chipsets. Along with lower and smarter power consumption, the newer mobile CPU from Intel is supposed to fit in the same price bracket as Centrino-branded laptops did, with Intel deciding to increase the volume produced at the cost of higher end platforms.