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MTV to offer 'Urge" music downloading service

By Justin Mann

On December 13, 2005, 12:05 PM

MTV, using Microsoft's WMV formar with DRM technology, has decided to enter the realm of music downloading, going up against bigguns like Apple and iTunes. Their service is called "Urge", and will start off with over 2 million songs available, and they are expected to begin advertising their service on their various TV network stations sometime soon. Words on pricing, availability and other information are not yet available. iTunes is getting more and more competetion.

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  1. December 14, 2005 3:26 PM
    donnagual said:
    It is the way of the future. Actually no, the way of the present. Sure P2P will likely always be around, but there are also many people like myself who actually DO want to pay for music. I admit, I have used P2P to get music in the past. But since the OPTION of paying for music on demand has become available, I use it. It was the CONVENIENCE of P2P that sucked me in. Could listen to what I want, when I wanted to.Now with itunes and these new companies offering immediate downloads, I use them all the time and GLADLY pay. Glad to see they are catching on.
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