MTV, using Microsoft's WMV formar with DRM technology, has decided to enter the realm of music downloading, going up against bigguns like Apple and iTunes. Their service is called "Urge", and will start off with over 2 million songs available, and they are expected to begin advertising their service on their various TV network stations sometime soon. Words on pricing, availability and other information are not yet available. iTunes is getting more and more competetion.
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