But MTV is betting that its global reach through more than 100 channels will vault URGE over competitors. MTV plans to offer music videos, television shows and 2 million song tracks through individual sales or a monthly subscription service. Specifics such as pricing and which songs and videos would be offered weren't disclosed.
MTV Networks Music Group President Van Toffler said the company, a unit of Viacom International Inc., allied itself with Microsoft because it wanted to exploit the flexibility and ubiquity of Microsoft's Media Player software, which comes preinstalled in the Windows operating system.
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