Meanwhile, the Blu-ray Disc camp seems to be acting like it has already won the war. With 90 per cent of consumer electronics firms and seven movie studios now backing Blu-ray, things are looking good for that format at present. But is the war really over?
'There's no format war looming because it's not Blu-ray versus HD DVD,' according to Andy Parson, senior vice president of Advanced Product Development for Pioneer Electronics, a leading Blu-ray backer. 'It's simply Blu-ray versus standard DVD.'
How exactly this will all work out certainly remains to be seen. Itís without a doubt that both sides have heavily invested time and money in their respective formats, and itís unlikely that either will give up without a huge fight for the hearts and minds of consumers.
The first Blu-ray devices will be shown at the Consumer Electronics Show in January, and will be available to buy in the spring of next year.