Google to buy $1 billion AOL stake

By Derek Sooman on December 20, 2005, 6:23 PM
Google is set to pay $1 billion for a five percent stake in AOL. Google and AOL are also in talks over an advertising partnership, after several recent discussions between AOL and Yahoo over advertising partnerships broke down.

"AOL is the leader in various technologies and services in which Google isn’t a significant player," said Guzman financial analyst Philip Remek. "Just by working [more closely] with AOL in this fashion Google will learn and gain capabilities that would have been more difficult to develop on its own."

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PanicX said:
I'd never have seen this one coming. I didn't know there was anything in AOL worth going after, maybe the AIM software?
DragonMaster said:
[quote]I didn't know there was anything in AOL worth going after, maybe the AIM software?[/quote]There's just :TIME INC.All YouBabytalkBusiness 2.0Entertainment WeeklyFortuneFSB: Fortune Small BusinessIn StyleIn Style Brazil*In Style Germany*In Style Greece*In Style Korea*In Style Spain*LifeMoneyParentingPeoplePeople en EspañolReal SimpleSports IllustratedSports Illustrated For KidsSports Illustrated On CampusTeen PeopleTimeTime AsiaTime AtlanticTime CanadaTime For Kids*Published by a third party under licensefrom Time Inc.Southern Progress CorporationCoastal LivingCooking LightCottage LivingHealthSouthern AccentsSouthern LivingSunsetThe Progressive FarmerLeisure ArtsOxmoor HouseSouthern Living At HOMESunset BooksTime4 MediaField & StreamGolf MagazineMotorBoatingOutdoor LifePopular ScienceRide BMXSaltWater SportsmanSkiSkiingSTN: Skiing Trade NewsThis Old HouseTransWorld BusinessTransWorld MotocrossTransWorld SkateboardingTransWorld SnowboardingTransWorld SURFYachtingThis Old House VenturesWarren Miller EntertainmentIPC Media4x425 Beautiful Gardens25 Beautiful Homes25 Beautiful KitchensAeroplaneAmateur GardeningAmateur PhotographerAngler’s MailBird KeeperCage & Aviary BirdsCaravanChatClassic BoatCountry Homes & InteriorsCountry LifeCycle SportCycling WeeklyDecanterEssentialsEuropean Boat BuilderEventingFamily CircleThe FieldThe GolfGolf MonthlyThe Guitar MagazineHairHi-Fi NewsHomes & GardensHorseHorse & HoundIdeal HomeIn Style U.K.International Boat IndustryLand Rover WorldLivingetcLoadedMarie ClaireMBR—Mountain Bike RiderMini WorldMizzModel CollectorMotor Boat & YachtingMotor Boats MonthlyMotor CaravanNMENowNutsPark Home & Holiday CaravanPick Me UpPractical Boat OwnerPractical ParentingPredictionRacecar EngineeringThe Railway MagazineRugby WorldShips MonthlyShoot MonthlyThe Shooting GazetteShooting TimesSoaplifeSporting GunStamp MagazineSuperBikeTV & Satellite WeekTVTimesUncutVolksWorldWallpaper*Web UserWeddingWhat CameraWhat Digital CameraWhat’s On TVWomanWoman & HomeWoman’s OwnWoman’s WeeklyWomen & GolfWorld SoccerYachting MonthlyYachting WorldTime Inc. South PacificBride To BeEnglish Woman’s WeeklyIn Style AustraliaPractical ParentingTime AustraliaWhoEssence CommunicationsEssenceTime Inc. Business UnitsFirst MomentsMedia Networks, Inc.Synapse Group, Inc.Targeted Media, Inc.Time Customer ServiceTime Inc. Brand LicensingTime Inc. Home EntertainmentTime Inc. StrategicCommunicationsTime/Warner Retail Sales &MarketingJoint VenturesAvantages S.A.BOOKSPANEuropean Magazines LimitedTime Warner Book GroupBulfinch PressCenter StreetLittle, Brown and CompanyAdult Trade BooksLittle, Brown and CompanyBooks for Young ReadersTime Warner AudioBooksTime Warner Book Group UKWarner BooksWarner FaithWARNER BROS.ENTERTAINMENT INC.Warner Bros. PicturesWarner Bros. TelevisionThe WB Television NetworkKids’ WB!Warner Home VideoWarner Bros. ConsumerProductsTelepictures ProductionsWarner Independent PicturesWarner Bros. InteractiveEntertainmentWarner Bros. GamesWarner Bros. InternationalCinemasWarner Bros. OnlineWarner Bros. AnimationLooney TunesHanna-Barbera26TIME WARNER __ ANNUAL REVIEWBusinesses at a GlancePage 29DC ComicsMAD MagazineVertigoWildStormNEW LINE CINEMACORPORATIONNew Line CinemaFine Line FeaturesNew Line Home EntertainmentNew Line InternationalReleasingNew Line New MediaNew Line TelevisionNew Line DistributionNew Line Merchandising/LicensingNew Line MusicNew Line TheatricalsTURNER BROADCASTINGSYSTEM, INC.TBSTNTCartoon NetworkTurner Classic MoviesTurner SouthBoomerangTCM EMEACartoon Network EMEAToonamiTNT Latin AmericaCartoon Network LatinAmericaTCM Asia PacificCartoon Network Asia PacificPOGOTCM Classic HollywoodNASCAR.comPGA.comCartoon Network StudiosAtlanta BravesCNN/U.S.CNN Headline NewsCNN InternationalCNN en EspañolCNNRadioCNN en Español RadioCNN NewsourceCNN.comCNNMoney.comCNNStudentNews.comCNN Airport NetworkCNN to GoCNN MobileJoint VenturesCartoon Network JapanNBC/Turner NASCAR RacesCNN+CNN (Japan)CNNjCETVZee/TurnerBOINGHOME BOX OFFICEHBOHBO On DemandCinemaxCinemax On DemandHBO Domestic andInternational ProgramDistributionHBO Independent ProductionsHBO VideoWBTV Latin AmericaJoint VenturesHBO AsiaHBO BrasilHBO CzechHBO HungaryHBO IndiaHBO OléHBO PolandHBO RomaniaE! Latin AmericaAMERICA ONLINE, INC.AOLAOL EuropeAOL LatinoCompuServeICQMapQuestMoviefoneNetscapeAOL MusicAOL CityguideAOL Instant Messenger (AIM)KOLREDAOL Call AlertAOLVoicemailMusicNet@AOLAOLbyPhoneTegicWinamp/Shoutcast
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mentaljedi said:
That's not much. Err... Mircosoft has:WindowsXboxWindowsERrr...Xbox.Did i say windows already? They should have joined with buy Microsoft!(Note the sarcasm)
nimo333 said:
No, google should have destroyed AOL and not bought a part of it. I really hate AOL and especially their commercials on TV, they say that they are safer, yea right, AOL is one of the most hacked networks ever + they are overpriced and they tell people about dial up as it's superfast!!!!
DragonMaster said:
[quote]they say they are safer[/quote]Who doesn't? Look at every car ads, they all say that they are the most secure comapred to the others.dialup... superfast? BS!overpriced? Seems like most companies that offer also phone or cable TV with high speed internet. The biggest local telco offers a 45$ service(3mbps unltd down/up) which is the same as the 30$ one from my DSL company.
Bartzy said:
1 Billion ? Google earned a lot of money ...Personally I don't know why did they buy AOL stake, but I'm not a economist so... Which tools does Google prepare for us in the future ? Looking forward to that :) DragonMaster - this list is everything owned or controled by AOL ? That's a pretty big list :)
DragonMaster said:
Years ago this list could be found on and if I remember correctly they own all this. Now I had to look in a PDF I found on Google which was linked to TimeWarner's website.
mcgmatt said:
It's not about the long list of AOL Time Warner properties.It's about their long list of users. In some cases, it's not about size, it's how you use it. But in this case, it must be all about size, because the way AOL uses people certainly isn't appealing.It's the largest subscriber base on the web, most of whom are either inexperienced users or just plain gullible. (Over $20 for dialup? Does that come with a "sucker" sticker for their forehead?) Gullible people are more likely to click on ads or say yes to things like "can we catalog your private information and scan it to better serve ads to you?"What's Google's goal? All the world's information at your fingertips. How do they pay for such a daunting task? Ads, ads, ads. Hmm... I wonder where AOL could possibly fit into that?
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