In the latest in the next generation DVD format wars, it has been revealed that Pioneer Electronics has released a high-definition Blu-ray DVD disc drive for personal computers. According to the company, the drive is aimed primarily at professional users like content creators or studios, who can use it to test and evaluate Blu-ray disc titles during the authoring process before replication.

Meanwhile, industry analysts believe that Toshiba will launch notebook PCs with HD DVD drives in the spring of 2006. Giants Intel and Microsoft have endorsed the HD DVD format, claiming that it integrates more easily with personal computers.

Both Sony Blu-ray and the rival HD DVD will be unveiled next month at the Consumer Electronics Show in Las Vegas.