Intel announces new business and branding strategy

User Comments: 11

1. January 2, 2006 11:03 AM
   PUTALE said:
   after years of familiarlize with intel's branding, they are changing it. Mmh, I wonder would this help their market.
   Reply
2. January 2, 2006 11:16 AM
   Bartzy said:
   I think it would actually help them. Intel Inside is a logo that focuses on Intel's processors only. However, Intel is not a proccessor manufacturer only by now. They want to push their entertainment (ViiV) and mobile solutions further to the consumers. For that purpose, "Leap Ahead" is a great slogan, much better than "Intel Inside".By the way, expenses estimated for this logo and slogan are millions of dollars, and advertising of the new logo will cost Intel no less than 2.5 billion (!!!) dollars. Does it worth it ? I think it does.
   Reply
3. January 2, 2006 11:37 AM
   MonkeyMan said:
   This is a great move by Intel, this new label, or brand, is a move by Intel to change their company into a new direction. It's an attempt to sort of renew the Intel name, and give it a fresh new start. Psychologically, I think they are trying to make it look like they are a brand new company, and I believe they will be very successful in making this come to fruition. I would look forward to some technologically advanced software, being produced by Intel in 2006.
   Reply
4. January 2, 2006 12:43 PM
   otmakus said:
   I just hope they don't neglect their processor business. There are virtually only 2 processor makers right now, Intel and AMD, and they're competing to make better processors and sell them at lower prices. Competition is always good. If Intel lose its focus to making processors, it will only be disadvantageous for us consumers.
   Reply
5. January 2, 2006 1:55 PM
   luismigilbert said:
   great for intel..there is no significant change in logos..but they look fresh..
   Reply
6. January 2, 2006 2:05 PM
   Nodsu said:
   Looking at the current state of affairs, I think it should be "Limp Ahead" :pThings will probably change though. There's lots of cash and manpower behind Intel. Just takes time to steer that behemoth.
   Reply
7. January 2, 2006 2:22 PM
   Rhianntp said:
   I kind of like the new logo. Don't think it will help or hurt their sales though.
   Reply
8. January 2, 2006 5:04 PM
   mentaljedi said:
   This news is a few days old. I read it first here:[url]http://www.bloomberg.com/apps/news?pid=10000087&si
   =apDqofJL84Ko&refer=top_world_news[/url]As for my personal opinion, i think that this is a rather desperate move from Intel and it shows that Intel is definatly going to be fighting an uphill battle in 2006.
   Reply
9. January 3, 2006 1:08 PM
   barfarf said:
   I agree with Bartzy. It’s a good move by Intel. They could use a new logo and facelift to promote their variety y of new products. Burger King did that same thing when they changed their logo not to long ago.[url]http://en.wikipedia.org/wiki/Burger_King[/url]My guess it will be more of a techo/hip design.
   Reply
10. January 4, 2006 5:26 AM
    zachig said:
    Altough Intel plans on "Leaping Ahead", I'm pretty sure AMD will be still "Leading Ahead". It's already a known fact that (at least in the 'Desktops' field) AMD CPUs outperform the INTEL ones (for both single and dual core).
    Reply
11. January 5, 2006 2:37 PM
    Arcanum said:
    I hope for Intel's sake that this new logo and focus shift actually will mean something - e.g. leaping ahead for real, cause AMD has been leading Intel around the block for a relatively long time now...I am more AMD oriented, wouldnt say an AMD fan, but I prefer it's CPUs a lot more than Intel's.However I am not satisfied with AMD managing to lead Intel in such manner that it forced Intel to make desperate attempts (like copying it/ following it's direction) and make a 180* turn like this...I hope Intel wakes up, cause by losing someone able to compete with AMD we users will lose the most.That being said, I hope AMD has a nice trick or two up it's sleeves
    Reply

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