Vodafone teams up with Sony to provide mobile music service

By Derek Sooman on January 11, 2006, 1:03 PM
The Vodafone Group is to launch a new streamed music service. The company has joined forces with Sony NetServices to provide the Vodafone Radio DJ service, which will provide personalized music channels streamed to customers' handsets and computers.

A key feature of the Vodafone service is a personalization system that enables customers to "train" preprogrammed channels to their own personal tastes by simply pressing a button to indicate "like" or "dislike" while listening to a song. When pressing "dislike," customers automatically skip to the next song, according to Vodafone.

Users can also create their own personal channels.

Available for a fee through the Vodafone Live portal, the new service requires handsets using packet-based technologies, such as GPRS or 3G.

User Comments: 5

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PUTALE said:
sony has been lagging in the whole digital music business. They really need to have some product that will bring them back to where they used to be.
MonkeyMan said:
This is great, I mean you will be able to create your own personal channel!!!!!!!! now how cool is that? this is very new technology, and will influence more technology to be created. Great job Sony, and vodaphone!!!!!
xerowingsx5k said:
Almost sounds like a audio version of TiVo. Hopefully Sony will do well with this.
nathanskywalker said:
pretty much says the same thing...[url]http://www.pocket-lint.co.uk/news.php?newsId=22
7[/url][quote]Through Sony NetServicesí detailed classification of each song in the catalogue - analysing beat and harmonies as well as genre and mood - the radio channels that individual customers receive will feature more songs that have characteristics in common with songs that are liked, whilst avoiding songs with characteristics similar to those that the customer dislikes.[/quote]this is a good idea...ok, duh.
mentaljedi said:
hopefully there won't be spyware in my vodafone SIM card.
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