A key feature of the Vodafone service is a personalization system that enables customers to "train" preprogrammed channels to their own personal tastes by simply pressing a button to indicate "like" or "dislike" while listening to a song. When pressing "dislike," customers automatically skip to the next song, according to Vodafone.
Users can also create their own personal channels.
Available for a fee through the Vodafone Live portal, the new service requires handsets using packet-based technologies, such as GPRS or 3G.
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