Last week, a separate trial by BT Group Plc and Virgin Mobile using a rival technology revealed that two-thirds of 1,000 users would be prepared to pay up to 8 pounds a month to view live television on mobile phones.
O2 and Arqiva said the trials had clearly shown that demand existed for mobile TV, and now want UK regulator Ofcom to release the UHF spectrum required for the service early.
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