In the UK, kiddies TV shows Bob the Builder and Pingu have been signed up
for BT's soon to be launched on-demand broadband TV service.
HIT Entertainment (behind Bob, Pingu and Thomas the Tank Engine, to name but a few), Nelvana (Beyblade) and the National Geographic Channel are the latest firms to ink content deals with BT ahead of the launch of its internet TV (IPTV) service in the autumn.
BT has also reportedly signed up BBC Worldwide, Paramount and Warner Music Group in deals that will bring on demand services to customers. Apparently, there are many more deals to come.