Microsoft has today unveiled its new "
Viva Pinata" product collection, in an effort to expand the audience for its new Xbox 360 video game console beyond young, male gamers. The product collection includes a cartoon TV show, a video game and toys. Inspired by Latin American papier-mache figures, called pinatas, the characters in "Viva Pinata" will be seen in a video game that will be available exclusively on Xbox 360 in time for the year-end holidays.