Microsoft seeks broad appeal with 'Viva Pinata'

By Derek Sooman on
Microsoft has today unveiled its new "Viva Pinata" product collection, in an effort to expand the audience for its new Xbox 360 video game console beyond young, male gamers. The product collection includes a cartoon TV show, a video game and toys. Inspired by Latin American papier-mache figures, called pinatas, the characters in "Viva Pinata" will be seen in a video game that will be available exclusively on Xbox 360 in time for the year-end holidays.

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