Through the Cedar Wood plan, Intel expects to follow its “platformization” strategy in the DIY (“do-it-yourself”) desktop PC segment to pave the way for its Viiv consumer PC platform and Averill platform for business desktops, according to the sources. The chip giant will reportedly launch its Averill dual-core platform for business-use desktop PCs in the third quarter of 2006.
Not everyone is sure of how good of an idea this is, because of the potential for increased support demanded from the resellers and the potential to erode a segment of the enthusiast market.
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