"Removing one of those ad products is a very costly thing," product planner Richard Sim told his colleagues during a meeting about the ad issue, among others. But in the end, everyone knew what had to be done. Painful as it was, they had to side with their users and hope the dollars would be there.
For now, it will remain largely unchanged. But a year from now? It seems competing with g-mail isn't as easy as they thought.