AMD starts campaign about power usage of Intel CPUs

By Justin Mann on May 3, 2006, 6:19 PM
AMD is doing a bit of lampooning of Intel recently, with a campaign to “raise awareness” of the critical issue of power consumption. And, they are quite serious about it:

"This campaign is all about raising awareness on a critical issue," says Marty Seyer, AMD's senior vice president for commercial business. "This is not a game -- this is real."
Starting yesterday, AMD has begun placing up digital billboards designed to tally the amount of money spent on electricity on servers baseed on Intel vs based on AMD cpus. Is that fair for AMD to do? Maybe, but it seems a bit stretched in light of the legal battles that AMD and Intel are currently engaged in. Interesting article, however, and it is a novel way to bring awareness to potential customers.. after all, AMD has been doing a good job of gaining market share.




User Comments: 8

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DragonMaster said:
[quote] AMD has been doing a good job of gaining market share.[/quote]Intel did too, guess why they're so popular! ;)
AMDIsTheBest010 said:
[b]Originally posted by DragonMaster:[/b][quote][quote] AMD has been doing a good job of gaining market share.[/quote]Intel did too, guess why they're so popular! ;)[/quote]yea but AMDs market share is 67.6% compared to 48.8% for intel and AMD orders for its CPUs have jumped 115% in the last 12 months according to rueters
abc said:
Seems like this advertising campaign would have been better suited for when Intel's new architecture wasn't right around the corner.
bringinheat said:
Kinda reminds me of when AMD beat the GHZ barrier before Intel and started celebrating only to be beat by the P4 which was very close to release. I see a similar thing happening with the intel's new architecture rite around the corner.
Didou said:
[b]Originally posted by AMDIsTheBest010:[/b][quote]yea but AMDs market share is 67.6% compared to 48.8% for intel[/quote]Those numbers do not make any sense, you'll need to try harder.
mirob said:
I say it's a little late. Didn't AMD hear of Woodcrest yet?Talk about hitting a oponent as he's leaving.
Spike said:
[quote]Seems like this advertising campaign would have been better suited for when Intel's new architecture wasn't right around the corner.[/quote]I disagree - it's perfect timing. It's the time honoured tactic of slowing/limiting the growth of your competitors new product by using undesireable facts relating to its current one. It sews the seeds of distrust in the public mind for the launch of the new product.
DragonMaster said:
[quote]I disagree - it's perfect timing. It's the time honoured tactic of slowing/limiting the growth of your competitors new product by using undesireable facts relating to its current one. It sews the seeds of distrust in the public mind for the launch of the new product.[/quote]Exactly, the average Joe doesn't know about the next Intel processor. Maybe they will not even notice the new processor once it's out and remember the AMD advertising.
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