Microsoft to kill iTunes with Urge?

By Derek Sooman on May 15, 2006, 2:55 PM
Could the Empire of iTunes be about to fall? An alliance that will try to do just that has been announced between MTV and Microsoft, who are to provide a new online offering called Urge. To be launched on Wednesday of this week, Urge can be integrated with the latest version of Microsoft's Windows Media Player and will utilise a pricing model that is based on both Apple iTunes and the monthly subscriptions offered by services such as Napster. Users will be able to download songs for a monthly subscription of $9.95 for computers and $14.95 for MP3 players. Additionally, users can also buy tracks for download at the same price as iTunes, 99c or Albums for $9.95. MTV and Microsoft say that, at launch, Urge will have more than 2 million tracks available, which as far as I know is equal to iTunes' catalogue.

Could this be the iTunes killer that we have all been wondering might come along? Microsoft has a habit of moving into established sectors and completely taking them over (like Web browsing), so could Urge signal the beginning of the end for iTunes in terms of market dominance? Could iTunes become another Netscape?

Needless to say, iTunes and Urge are completely incompatible with each other.

User Comments: 5

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Didou said:
If MTV meant good music then yes iTunes would have something to worry about. Just watch 5 minutes of MTV (actual music, not garbage reality TV of some sort) & you'll see the risk is minimal.
Julio said:
I'm not sure how relevant the quality of MTV music is at this point, however I would expect a considerable marketing push to certain demographics via MTV, plus Microsoft displaying Urge everywhere in Media Player, there is some room for taking over a share of the market.With this I am not saying I like or dislike this however, I am not even a WMP user, I prefer WinAMP.
9Nails said:
Am I alone in thinking that Urge was the name of a soft drink?[url][/u
Shevek said:
Except it's not iTunes they're having to compete with. It's iTunes + iPodWhat's more is iTunes + iPod is compatible with both Macs and PCs, while URGE is not. Also URGE won't allow you to put songs onto your portable if you use the monthly prescription method of payment.[Edited by Shevek on 2006-05-16 02:58:20]
PanicX said:
[b]Originally posted by Shevek:[/b][quote]What's more is iTunes + iPod is compatible with both Macs and PCs, while URGE is not. [/quote]It's likely I'm in the minority, but I've seen iTunes crash 6 different PC's across 3 different Window's OS's. I don't know if I'd say its windows compatible.
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