Adobe is looking to expand their audience for all their publishing applications by creating a more unified approach in how all their applications run. In Adobe's "Creative Suite 3", InDesign and other applications will have a look and functionality that closely resembles Photoshop, with which so many are already familiar. This will potentially draw people towards the newer software.
"Adobe's strategy is to have the best solution on how to integrate products to streamline workflow, not to have one product to do everything, which seems to be the strategy of our competitor," Siegel said.
Available next year, Adobe's primary goal is to make sure they stay ahead of the competition, while at the same time finding a way to have "legacy" users transition to newer software. Among the other features that the new CS3 will bring, all content can now include metadata tags, which is a good way to store extra information about projects.