"We have guidelines for OEMs (original equipment manufacturers), but don't require them to use certain component makers or chipset makers. This allows the OEMs to differentiate their PCs," said Teresa de Onis, AMD desktop brand manager. "The OEMs also don't have to buy a software stack form us."
AMD's focus is a bit different, being oriented around integration into existing environments rather than the placement of a PC in a living room as a media hub. The “Live Entertainment Suite” is part of that, which includes an on-demand streaming service that apparently can be accessed via the web for small home networks, with up to 25GB of data. As early as next week, demos will begin surfacing, with plans for the actual rollout sometime this year. Viiv hasn't made a huge splash yet, so AMD still has some time to get in the same game.