Microsoft ready to take on Apple's iPod

By Justin Mann on June 19, 2006, 3:35 PM
Microsoft is more than serious about entering the personal media player market, willing to take on Apple in a game that others (such as Creative) have lost bitterly. They are currently going to different vendors and music companies demonstrating their product to the potential adopters. This may result in Microsoft launching a music store, but that's an even larger step that has the potential to flounder. If they manage it, however, they'll have another segment of the market in which their particular venue is Microsoft's and Microsoft's alone, from top to bottom, which gives them a lot of leverage in marketing and propagating their product. It will be very interesting to see if MS goes through with this, and how Apple responds.




User Comments: 15

Got something to say? Post a comment
lordbf1 said:
This sounds just like how microsucks was going to overthrow Google as search king. We all know how that worked out for microsucks.
DragonMaster said:
[quote]We all know how that worked out for microsucks.[/quote]MSN's the biggest search engine now. ;) ;)
asphix said:
I realize that right off the bat there will be nay-sayers, fanboys and people who must always be negative in all aspects around. They'll likely go nuts at my post.. but ah well.I personally think Microsoft is in a unique position here. If there is one thing Microsoft is good at doing, thats building platforms. THey have done it with their console system and proven their worth as a major player where countless others have failed (dreamcast, phantom, ngage, Sega Saturn.. many more..) What did this for them? Xbox live a.k.a an console online platform.With the live anywhere initiative, Microsoft is continuing to push an advantage ONLY they can do. If it turns out to be widely accepted and functional on a day-to-day basis it will change forever the game market both on PC and Consoles.So back to the topic at hand, a mobile entertainment device. As I said, Microsoft is in a very unique position here. Depending on how they tackle it they have the power to do something only they can do. Throw in wifi, windows mobil or a custom version of it along with multimedia properties and you have something that appeals to various consumer groups. Gamers, MTV/pop culture croud (with downloadable mp3's which is something Microsoft can pull off well), the business minded with the windows mobile.They could even develop and release several versions with different functionalities, and while appealing to these different groups it will also expose one aspect of microsofts dabblings with the others potentially opening up new revenue streams.It really depends on how Microsoft tackles the project.. but they have the potential to do some really powerful things that ONLY Microsoft can pull off and personally I'm very excited about it.I just hope it doesnt come in a glossy white finish.
DragonMaster said:
[quote]and proven their worth as a major player where countless others have failed (dreamcast,[/quote]Dreamcast is somewhat M$'s first console.
canadian said:
Microsoft is already entering the music download area, with windows media player 11. Its got a built in music store.
Julio said:
I'm not confident saying Microsoft really wants to compete with the iPod on a consumer electronics level. But rather they will probably want to dominate the software side of it, distribution, digital rights, all through Windows, and of course through their corporation. Like Asphix said, they are good at building platforms, and they certainly have competitive advantage and the economic resources to enter late to this market.
smtkr said:
[b]Originally posted by DragonMaster:[/b][quote][quote]and proven their worth as a major player where countless others have failed (dreamcast,[/quote]Dreamcast is somewhat M$'s first console. [/quote]No. It was somewhat Sega's last console. Microsoft did not design, market, or support the Dreamcast.
DragonMaster said:
[quote]No. It was somewhat Sega's last console. Microsoft did not design, market, or support the Dreamcast.[/quote]Here's the somewhat :[url]http://www.microsoft.com/presspass/press/1998/May98/Se
agmpr.mspx[/url]
slake said:
Down with the iTatorship named apple! Free your mind![url]http://www.idont.com[/url]
Thomasnews said:
I'm eagerly awaiting Microsofts well-endowed-with-DRM media player ;) Actually, I'm more interested in the format support, I think we can take as given MP3, WMA, WMV & WAV. But what about MPEG-4/AAC, Ogg, Flac... Is this going to be a "real" mass-market alternative to the iPod, or just a well marketed now-you're-tied-into-our-formats media player.
DragonMaster said:
Some players do support OGG and FLAC. Not made by big corps. tho.
Thomasnews said:
I think Creative is the only real biggish brand supporting Ogg. Not sure if they do FLAC. It's a pity the big companies (Apple, Sony, Microsoft) only really push their own formats for use (Apple - M4A, Sony - ATRAC, Microsoft - WMA). I mean, with this "Rockbox" firmware you can play Ogg & FLAC on your iPod for example.
DragonMaster said:
[quote] I think Creative is the only real biggish brand supporting Ogg. [/quote]They really do? I didn't think so : Creative Media Center can't play OGGs.The only big portable music player brand that supported WAV, OGG and FLAC was Rio(At least the Karma and Chroma model), but they closed. SigmaTel got some of the remainings of Rio and I wonder what they'll do with that.Last second edit before posting : Found out the SigmaTel STMP3600 chipset, it's apparently what they came up with(After hiring old staff from Rio). It's used in the SigmaTel Shinefar S100, Samsung YP-Z5 and the Creative Zen Vision:M. (Maybe iPod Shuffle too)They threw out FLAC support tho.Edit:cowan/iaudio supports FLAC/OGG apparently.The STMP3600 chipset can support FLAC(Has all the Rio Karma features), but players using it don't seem to.iRiver IHP 140 player works with FLAC, OGG, Musepack and more.[Edited by DragonMaster on 2006-06-21 14:57:43]
Monkeypillow said:
[quote]I just hope it doesnt come in a glossy white finish.[/quote]Here's to hoping
DragonMaster said:
[quote]I just hope it doesnt come in a glossy white finish.[/quote]I'm getting sick to see that same 'ol and boring design. It's the same Apple uses since the 2002 (2003 ?) iMac.
Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.