Last week, various media sources reported that Microsoft has been making rounds to a handful of music labels to foster support for the product’s release, and it has sunk hundreds of millions of dollars into Argo’s production and marketing. It was also reported that Microsoft hopes to have the device on the market by the upcoming holiday season, and analysts agree a pre-holiday launch will be crucial to its success.
The device is expected to have Wi-Fi capability, allowing users to transfer music without a cable from a PC. Its final, go-to-market name is expected to be Zune. It is likely to work in conjunction with Urge, Microsoft's joint venture with MTV.
When Microsoft moves into a new market, it has a habit of ultimately obliterating the competition. Will the launch of Argo / Zune mean the end of the iPod’s success story? Only time will tell.