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Warner Bros signs up for iTunes

By Derek Sooman

On July 26, 2006, 7:20 AM

Apple is further expanding the range of TV shows available for its US iTunes store with a deal to include content from Warner Bros. Shows like Babylon 5, Friends, MADtv, The Jetsons and The Flintstones will be available. The pilot episode for the Aquaman show will also be available. Episode downloads will be US$1.99.

iTunes is attractive to Hollywood as a distribution medium, and is seen as a way to make more money from content otherwise thought to be difficult to sell in many cases.

"Making our television content available to iTunes consumers is an important step in our digital distribution strategy," said Simon Kenny, president of Warner Bros Digital Distribution.

"This deal fits perfectly with our philosophy of providing consumers with access to our world-class entertainment properties across the widest selection of platforms and devices available."

The video download service from iTunes has attracted some criticism from customers, notably for long download times and unimpressive video quality. But at US$1.99 a pop, it’s hard to complain.

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User Comments: 4

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  1. And just think, now apple can say they invented movies!
  2. Hehehe. Apple claim they invented everything.
  3. Whats worse you ask? Their user based actually believes it, and with a passion mind you! LOL!
  4. [quote] Whats worse you ask? Their user based actually believes it, and with a passion mind you! LOL![/quote]That's also true! Apple always hated remote controls and webcams, so their user did. Now that they have a remote and webcam in their iMacs, and they're admiring it.We shouldn't say that Apple is alone doing this, but it's the most obvious -- for some people.

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