$900 million of MySpace
is going to go a long way for Google
, who has recently joined up with MySpace to implement search and advertising. Google has won a bid
that many search companies were competing on to provide the features for MySpace, who can boast almost 100 million users. But even such, are those 100 million users going to bring back $900 million in revenue spent? It's a risk, but then again Google is being bold in many different areas. Now, the pressure is on MySpace to be able to keep traffic flowing. Part of the deal requires that a certain level of traffic be maintained, and it will last for almost four years. Given the nature of Internet fame, there's no telling whether or not that MySpace will make it that long. Advertising is a powerful business, though, and when you can advertise on the top-visited site in the world you are doing pretty good.