The new project is an early indicator of News Corp. Chief Executive Rupert Murdoch's ambitions to exploit Direct2Drive's technology in the fledgling movie download market, said one analyst. "It's an infrastructure that they use to deliver gaming software that can be a horizontal platform," Gartner research director Allen Weiner, who was briefed on the announcement, said. "It doesn't matter what facade you put in front of it."
Fox will be using Direct2Drive to accomplish the transfers, which is used in a number of other places as well. The media will apparently be usable on portable devices and Windows machines, incorporating Microsoft's DRM. Mac and Linux? Who knows, but probably not. Prices will range from about $20 for a movie to shows for $1.99 a pop.