The system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next. And, all of this would be done without users ever having to type or to even know the name of the program or channel being viewed.
He made no bones about Google's goals, either:
But ultimately our goal at Google is to have the strongest advertising network and all the world's information, that's part of our mission.
While having “all the world's information” is both a lofty goal and a slightly creepy one, Google is a company with a lot of potential. Pretty soon you may see “powered by Google” ads on a television. If any company can fight their way to the top of the advertising market, Google can.