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HD/Blu-ray to take over DVD by 2012?
“In 2006, the bulk of the $16.9 billion revenue will come from standard-definition DVD ($16.8 billion). By 2009, VHS will be virtually extinct and high-definition DVD revenue should grow to more than $2.6 billion as the format war works itself out, either via one winning format or a combination HD DVD/Blu-ray player being introduced to the market,” said Wade Holden, an analyst with Kagan Research.
It goes on further to state that by 2015, more than 68% share is expected. Is that realistic? It's been well over 10 years since the introduction of the first generation CD burners, and while DVD burners are sold more often, they are often used to burn CDs over DVDs.
User Comments: 2
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Consumers are happy to stay away from a product unless they see a significant improvement at an affordable price. Anyone see SuperBit DVD sales skyrocketing over normal DVD sales? Who won the SACD vs. DVD-Audio war? Consumers are not getting anything with high-def media that they couldn't get at a lower price with standard def DVD. If you have to pause the picture to point out the difference between BluRay DVD and normal DVD to Mom, yeah, then it's not going to fly off the shelf.I need Kagan Research to answer me this, what supposed killer-app will cause this big shift in sales?
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I would buy BluRay DVD burner now if it was for $40; otherwise, no.
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