Dell pushes Live and ignores Viiv

By Justin Mann on October 12, 2006, 11:17 AM
Up until just recently, Dell and Intel shared a very exclusive relationship that saw Dell pushing just about anything that Intel wanted. It came as a surprise, then, to learn that Dell will not be promoting Intel's newest Viiv label as a choice for home entertainment. Just as the article states, it's a strange twist of fate that sees Dell pushing an AMD solution for home media:

In a bitter twist, Dell and its gaming subsidiary Alienware introduced several new PCs Tuesday with Advanced Micro Devices' dual-core Athlon 64 X2 processors and highlighted its AMD Live software.
While nothing more than a label, Viiv and Live are labels the two CPU giants are putting a lot of effort into, especially with the high growth of home media center PCs. Given that, it can't make Intel happy that one of their biggest consumer retailers has looked elsewhere, at least for the time being. Could Intel and Dell be ditching each other for more suitable partners, such as Apple and AMD?

User Comments: 1

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buttus said:
I am a big AMD supporter and when word came out earlier this year that Dell was finally caving on using AMD for some of their systems, I was floored.Now this news about the AMD Live is even more astonishing. Is this a power play be Dell? You can bet that Intel wasn't too happy at all with Dells decision to start using AMD. Is this the equivilant of a ***** slap to Intel who obviously protested Dells decision?Given the lack of success of the Intel ViiV, I can't see the AMD Live faring much better. I can't believe these numbers will amount to much other then Dell simply making a point. They will do business with whomever they wish and however they wish...and Intel should be more then happy with getting the bulk of the pie instead of ALL of it as they had previously enjoyed.
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