What is all of this about? Well, Steve Ballmer (Chief Executive Officer of Microsoft since January 2000) believes that Microsoft will have to change its business model in order to continue to prosper.
"The next frontier for us is to embrace a new business model. And if we embrace it well and that business model is subscription and advertising, where we will be a market leader. If we do not embrace it well there will be issues."
This is all a bit of a change of tune for Microsoft, who in the past have made their perception of Linux as being of dubious enterprise worthiness quite clear. Their website has, in the past, carried articles rubbishing open source solutions in general. Now, suddenly, Linux seems to be of paramount importance to them. Could this be related to Oracle’s recent move to get into supporting Red Hat Enterprise Linux customers? Oracle already appears poised to release their own Linux distribution, could the unthinkable happen and Microsoft will do the same?