Yahoo focuses less on entertainment, more on users

By Justin Mann on
Yahoo is soon to be chasing the dream that companies like MySpace, YouTube and others before them have, switching from entertainment venues to user-generated content. The move, which comes just a short while after Yahoo announced the separation between them and a TV partner, likely has much to do with the slipping profits of the company and other setbacks.

Future developments include things like IPTV and mobile access, greater customer interaction and just about everything else you'd expect from a web 2.0 social community site. Is it too late for Yahoo? Probably not. With their large established user base and loyalty inspired by their search engine and messenger, they will probably accomplish exactly what they intend to. Nothing spectacular, but definitely showing that social interaction is now key for the success of online companies.

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