“We know we can make significant dollars in mobile Web advertising in 2007,” said John Harrobin, vice president of marketing and digital media for Verizon Wireless. “That said, we likely will not — we want to take it carefully and methodically, and enable the right experience.” More generally, he added, “Mobile advertising is going to take off in 2007.”
It'll be a sad day when even your cellphone is overrun with ads and spam messages, but sadly that is exactly where Verizon is looking to take us. How long until the other major service providers follow suit? Interestingly enough, the article makes no mention of the ethical consequences of this or the potential obtrusiveness to a customer, and instead only cites how many more dollars the advertising companies are expecting to earn. Verizon definitely isn't doing us any favors here, considering that they don't mention any sort of ad-free or discounted services for this.