Motherboard makers upset at Intel's progress

By Justin Mann on December 28, 2006, 11:20 AM
Is there such a thing as too many product launches? While a great variety often indicates better control for the consumer to get what they want, Intel has recently been getting complaints from motherboard manufacturers about the frequency of their product updates. The complaint revolves around the difficult in keeping development of their motherboards up along with keeping pricing in line with the rest of the market.

This isn't all that much different from the complaints Intel got around the time they started to get all shifty on interface standards, with relatively quick switches from Socket 423 to 478 to 775, as well as shifting memory standards. Unfortunately for these mobo manufacturers, it's not likely to stop anytime soon. Both AMD and Intel have a lot to gain by pushing newer CPUs more and more often, especially with the emergence of multi-core desktop units and 65nm processes. Could this have a negative effect on the consumer, though? The faster and more rushed a manufacturer is, the higher the chance they'll be putting out inferior products. Such is the nature of competition, though.

User Comments: 4

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fdkdeveloper said:
Look more closely at AMD's roadmap. You'll see that one important difference between AMD and Intel is that they have for several years driven a smaller number of socket changes and changes in the thermal requirements for system designs... the dual-core Opterons and A64s were drop-in replacements for their predecessors, and even some of the upcoming CPUs are backward-compatible with the existing sockets (albeit with less than optimal performance). So system vendors, customers, and motherboard makers are less jerked around by AMD than Intel.
peas said:
I never understood why Intel started to release new sockets at such close intervals starting with P4. Seems like pseudo-marketing and desperation on Intel's part to catch up with AMD.
spydercanopus said:
Intel has been on socket 775 for years now. AMD is the one switching around. They jumped from 462, to 754, to 939 all in about 1.5 years.There has to be a point when there are TOO MANY types to choose from. Each company needs a standard for their mobos, ram, and socket. Then to control the power of the machines, just lock the processor. It's something they're starting to do with the core 2 duo.
zephead said:
ahh, the mobo companies just want their jobs to be easier, allowing them to make more money.
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