Executives at Time Warner and its Hollywood subsidiary hope to spur sales of new DVD players and movies by gaining the support of retailers and cajoling rival studios into making their film and television libraries available in both formats on a single disc.
Wouldn't it be quite funny if this “war” between the two technologies tapered out into nothing simple because the hardware manufacturers and media companies trying to make sales didn't put up with it. Fascinating. This could also benefit retailers as well, who would have to rely less on stocking two types of formats right next to each other. Cost, of course, isn't being made known just yet. I imagine a “Total” disc will be quite a bit more expensive.