PH: Well, do you know what he said was, cost reduction, not price drop, and there's a big difference between cost reduction and price drop. So, that I believe is where the confusion came from. Obviously, we are investing our money in making PlayStation 3s cheaper to manufacture -- that's part of our business plan.
The interview also went into future plans for the console, such as with games being released solely by download directly onto the unit, their competition with Microsoft and more. It's short, but well worth the read.