Toshiba plans HD DVD player price drop

By on March 26, 2007, 12:56 PM
Toshiba is planning a $100 to $200 price drop on some of their HD DVD players line-up starting April 1st to maintain its current position as the most affordable option in the next-gen format war. The news come right after rumors of Sony dropping prices for its Blu-ray standalone players, although Toshiba has denied this to be the reason of their decision.

As of next month, the Toshiba HD-A2 will be $399 and the higher-end HD-A20 will be $499. The top-of-the-line HD-XA2 will be $799.

Last month, Sony announced a more affordable Blu-ray player coming this summer at $599, although Toshiba is denying their price cut is a response to Sony’s announcement.

Currently the cheapest way to play Blu-ray discs is getting the 20GB PlayStation 3 game console for $499.

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