Study finds only 12% of users will upgrade to Vista

By Justin Mann on April 4, 2007, 9:05 PM
How well are the Vista upgrades going? While there's been little in the way of Vista causing issues during rollovers, it seems for the most part people are just staying away. In a recent (small) study, it was found that only around 12% of those aware of Vista planned to upgrade. Of those, around a third planned to upgrade in the easiest method possible: buying a new PC. These numbers aren't anything special compared to previous Windows releases, such as the launch of Windows XP. Is the “Wow Starts Now” campaign failing? Or is there simply not enough incentive for people to switch?

The study found some other interesting information, and is worth a look. However, with such a small sample, it must be taken with a grain of salt. It'd be more interesting to see figures taken from a much larger group.

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