Acer gains on HP and Dell in notebooks

By Justin Mann on April 6, 2007, 6:47 PM
Despite Acer facing lawsuits, they are continuing to do quite well in the notebook market. They continue to gain share over Dell and HP, and had very good success in 4Q 2006. Not only did they gain share, they also saw a significant increase in the total number of sales:

In the fourth quarter, Acer shipped about 3.4 million notebooks compared to the 2.3 million it shipped in the third quarter. HP, the world's leading PC vendor, saw its notebooks shipments increase by more than 32 percent in the same time period.
Though Acer is still considered a bit player in the notebook market, they are gaining fast – and the article brings out that if this trend continues, they very well could end up being the third “major” vendor for notebooks. The company has made it their intention to make it to the number 3 spot, and they are now there. They still do not have the numbers to impact HP and Dell, though clearly that won't last for long. The competition is tough, with Lenovo and Toshiba to contend with.

You can read a press release concerning their latest jumps in the comments section.

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Soul Harvester said:
Acer Rises to Third Place in Q4 Worldwide Mobile-PC Ranking El Segundo, Calif., Apr. 5, 2007—While much attention is being heaped upon the top competitors in the mobile-PC market, the really interesting developments are occurring at a smaller player: Acer Inc., whose strong rise in sales shook up the industry in the fourth quarter, according to iSuppli Corp.Taiwan’s Acer in the fourth quarter of 2006 sold 3.4 million mobile PCs, up 45.6 percent from 2.3 million in the third quarter, the highest sequential growth rate among the world’s Top-5 notebook computer OEMs. The company’s growth handily outpaced that of the leading mobile-PC OEM, Hewlett-Packard Co. of the United States, which achieved the second-highest rate of expansion among the Top-5 for the period, at 32.8 percent. Acer’s growth rate was nearly three times the rate of the overall mobile-PC market, which expanded by 15.5 percent in the fourth quarter compared to the third.On the strength of this sales growth, Acer’s share of global mobile-PC shipments increased to 14.3 percent in the fourth quarter, up 3 percentage points from 11.3 percent in the third quarter. With its shipments increasing by 1.1 million units compared to the third quarter, Acer rose one position in iSuppli’s Top-5 rankings to reach the third rank. Acer supplanted the previous No. 3, Toshiba Corp., which fell to fourth place.The attached table presents iSuppli’s ranking of the world’s Top-5 PC OEMs in the fourth quarter based on unit shipments.“Acer came, Acer saw and Acer conquered in the fourth quarter,” said Matthew Wilkins, principal analyst, compute platforms for iSuppli. “The company has been very public about its intention to capture the No. 3 spot in the mobile-PC market—and the fourth quarter ranking shows the company is putting its money where its mouth is.”Wilkins said Acer’s success was due to aggressive pricing strategies, which resulted in very impressive sales gains, particularly in Europe.In contrast, mobile-PC shipments from Japan’s Toshiba declined marginally in the fourth quarter, decreasing to 2.45 million, down 1.1 percent from 2.48 million.Meanwhile, China’s Lenovo remained in the No. 5 position with mobile-PC shipments of 1.9 million units, up 9.1 percent from 1.7 million in the third quarter.In contrast, Dell Inc. of the United States posted the weakest performance of the Top-5 mobile-PC OEMs in the fourth quarter, with its shipments declining to 3.52 million units, down 1.5 percent from 3.57 million in the third quarter. Dell’s troubles in mobile PCs were due mainly to the increasingly competitive situation with Hewlett-Packard, and a generally tougher battle with other OEMs in the wider mobile-PC market, according to Wilkins.Acer’s strong performance in the fourth quarter reflects a larger and longer-term trend in the PC market: the rise of the Asia/Pacific-based OEMs. In 2005, the two Asia/Pacific PC OEMS—Acer and Lenovo—accounted for combined desktop and notebook shipments of 23.6 million units, or 10.8 percent of the worldwide market. In 2006, combined PC shipments for thetwo companies grew to 29.8 million or 12.5 percent of the total market. The companies’ shipments in 2006 grew by 26 percent, almost three times that of the annual growth rate of the overall PC industry. “Looking at the Top-5 PC OEMs, they are definitely separated into the major and minor leagues, with Hewlett-Packard and Dell alone in the majors,” Wilkins said. “However, today’s minor leaguers could be tomorrow’s major leaguers. Thus, current market-share developments for the Asia/Pacific mobile-PC OEMs could give us a glimpse into the future of top-tier competition in the market.”Overall mobile-PC shipments rose to 23.6 million in the fourth quarter, up from 20.4 million in the third, according to iSuppli. For all of 2006, the global mobile-PC market amounted to 79.6 million units, up 28.4 percent from 61.96 million in 2005.The worldwide mobile-PC market is expected to post another strong year in 2007, with shipments rising to 98.3 million units, up 23.5 percent from 2006, iSuppli predicts.
drbooth said:
I am not really surprised that Acer is making a showing even tho they are considered a "minor leaguer". The major leaguers are doing things to their system components and the software on them that are starting to get to customers. Their use of some proprietary software and little examples like "Dell Windows ME" instead of MS Windows ME means you are forced to go back to Dell for any support. Of course that could be be justifiable if you could understand the person that is "helping" you. (Note: I am not picking on Dell as HP is just as guilty.) When I was in the market for a new LCD monitor for my system, I looked at many monitors, queried the internet for comparison shopping and whatever else I thought would help me make an educated purchase. While on one of these shopping binges, I saw a display of several monitors from different companies (with good reputations) however the Acer monitorliterally jumped right out at me because of its definition and clarity. It was an unbelievable difference and this may be one reason Acer is making some headway.Dazeydog
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