LightScribe technology competitor, LabelFlash, has been out for some time now, however, it never really took off in the U.S. market. This week, Fujifilm announced the U.S. release of recordable media for its LabelFlash laser-labeling DVD drives.

Labelflash technology was created as a joint project between engineers at Yamaha Corporation and Fujifilm Corporation. DVD drives enabled with Labelflash allow users to create customized, professional-looking DVDs with clear, finely detailed labeling by inscribing high-quality images and text directly into a specialized dye within the disc. The process eliminates the need for specialized printers, inks or sticky labels.

Fujifilm recordable media for Labelflash™ is initially available in DVD-R (16x) format and are capable of burning images in as little as five (5) minutes in ‘Fast' mode and 15-20 minutes for the highest contrast.
Although many – like me – will favor the use of a simple marker pen instead of waiting nearly half an hour to label a disc, it is still a nice alternative to create professional-looking CDs and DVDs. The technology will be included on select models of Toshiba’s new Satellite Notebook computer series.